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generate_template builds a template and a landscape header image on the GreenTick server. It does not submit the template to Meta, and it does not send it. The assistant creates a new header image only with this tool. It does not use another image service, and it does not upload an image that was made somewhere else.

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What the assistant calls

1

Ask for the website

The assistant asks for the brand website before it generates, even when you did not mention a site. It does not invent a URL. It passes your URL as brandSite. GreenTick fetches the logo file from that site and places that file on the header. It does not draw a lookalike.
2

Generate

generate_template returns the template and the header. The assistant shows you that result. create_template stays unused until you ask to submit.
upload_media is for a file you already have, not for this generated header. See Media and Templates. Submitting the result is Submit a template.