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WhatsApp Ads (CTWA) is for click-to-WhatsApp campaigns. When someone taps an ad and messages your number, the conversation opens in Live Chat with the ad referral attached. This page is included on Standard and Premium. Meta Conversions API reporting for those chats is on the same plans.

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What to do with an ad chat

  • Reply in Live Chat during the customer service window, or send an approved template later.
  • Use an automation condition for a click-to-WhatsApp referral when those chats should follow a different path.
  • Send conversion events from WhatsApp Ads (CTWA) when you want Meta to record a result from the conversation.
Ad creation still happens in Meta Ads Manager. GreenTick receives the chats and can report conversions. It does not replace Ads Manager.