Reply to a customer
1
Open the conversation
Select the thread in Live Chat. The history shows messages sent from the dashboard, broadcasts, automations, and the API.
2
Send a session message
Text, media, and other session replies are available for 24 hours after the customer’s last message.
3
Send a template when the window is closed
After 24 hours, WhatsApp requires an approved template to continue the conversation. Pick an approved template and fill its named variables.
What creates a conversation
- A customer messages your connected number
- You send them a template from a broadcast, the inbox, an automation, or the API
- A catalog order or a click-to-WhatsApp ad starts a chat on that number
Delivery and read states come from WhatsApp. If a message fails, the thread shows the failure. Retry is available on broadcasts when the plan includes retry failed messages.

