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A template is a WhatsApp message Meta reviews before you can send it. Broadcasts, automations, and the API can only send templates that are approved. Open Templates in the dashboard.

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Create a template

1

Choose the category

Use Marketing for promotions, Utility for account or order updates, or Authentication for one-time passwords. Meta reviews each category differently.
2

Write the message

Add the body, and a header, footer, or buttons when you need them. GreenTick templates use named variables, such as customer_name, not numbered placeholders.
3

Add samples

Fill sample values for every variable. Meta uses those samples during review.
4

Submit

Submit the template from the connected phone number. Status stays pending until Meta approves or rejects it. Only approved templates appear when you start a broadcast.

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What you can include

  • Header text, or a header image, video, or document
  • Body text with named variables
  • Footer text on marketing and utility templates
  • Buttons: quick reply, URL, phone number, or copy code
Header images can also be generated in GreenTick. The monthly allowance depends on your plan. Trial accounts get a small number of generations for the whole trial. A failed or blocked prompt does not use one.
Editing an approved template submits a new version to Meta. Do not send a template from a broadcast or the API until its status is approved.